Well, it’s that time of year again. You know, shopping season. Black Friday seems to have turned into Black November. With all the Early Black Friday deals and the “leaked” ads this year, it’s worth repeating my warning from last year.
Don’t fall for it!
That’s right. We all know darn well that most of the one-day-only, limited time, act-now-or-it’s-gone-forever deals will be back at some point. Why do we let the retailers push us around and make that impulse buy? They’re playing on our desire to save money and feel like we’re getting a great deal that just a special few were able to find.
I’m not a psychologist and I’ve never even played one on TV but there’s definitely something with that tactic of a limited time offer. I’ve fallen for it many times and not just when shopping. My wife and I learned a lesson when we lived in Georgia and our apartment complex hosted a party complete with door prizes. We thought it was great when we won a free week at a fancy fitness club.
Of course, when we went to redeem it, we were offered instead to trade it in for a FREE MONTH if we signed up to be members - but only if we signed up right then and there. The deal seemed foolproof. We had to commit to a minimum number of visits in that first month and if we didn’t like it, we could just cancel our membership.
We took it but after we left that day, we quickly agreed that it was a bad idea and we would cancel at the end of the month. Unfortunately, they didn’t always record our visits so when we went to cancel, they told us we couldn’t. Ultimately, we had to get the Better Business Bureau involved and they finally let us cancel.
If it wasn’t for their insistence that we had to take that deal right then without the ability to go home and think about it, we certainly wouldn’t have signed up. We were newlyweds barely paying the rent. We had no business signing up for an expensive fitness club.
Since then, we are leery of any deal that involves a quick decision, a long term commitment, and our money.
Quick Decision + Commitment + Money = Bad Idea
Honestly, you could remove the commitment and it’s still generally a bad idea.
I won’t deny that there are some great deals out there this month, but I want to caution you to buy with a purpose. Avoid impulse purchases just “because it’s a great price” or a “limited time offer”. Figure out what you want to buy ahead of time and THEN shop for a good deal. If you’re big on Amazon, one strategy is to put something you want in your Amazon List. Often, if it gets discounted as part of their Daily Deals they will notify you. A coworker just bought something at a great price this way.
Finally, if you’re gift shopping, I want to remind you to go for non-clutter gifts like experiences, memberships, and consumables. Thanks for reading, and if I’m on your shopping list, I like Scotch.
Copyright Dave Lubke and www.davelubke.com, 2017